What is metadata?
Metadata is the information connected to your files in Mediaflow. It is used to improve searchability and enable efficient file management, which is particularly valuable in areas such as archives, digital media and websites. In Mediaflow, metadata is useful in two ways: it makes files easy to search for and find, and it makes important information connected to the files available to those who will use them. In short, metadata helps you create a well-organised and searchable media bank that supports your workflows.
Standard metadata fields that are already embedded in the files are automatically included when they are uploaded to Mediaflow. In addition, you can add and enrich the files with further metadata that is relevant to your organisation. The process of adding metadata is often called indexing and tagging.
In addition to all metadata being available to users in Mediaflow, it follows the files when they are shared in various ways, and thus reaches everyone who uses the files. If you have a media bank, you choose which metadata to display for the files. In web shares, metadata can be included. In various integrations and in our plugins for pro users, such as InDesign, the metadata follows the files so that users have all the information they need.
Metadata fields
Mediaflow has fields for the most commonly used metadata, such as Name, Description, Photographer, Important instructions, Alt text, etc., and you choose which ones are important to focus on. You can also create your own metadata fields.
Keywords
A key part of metadata is the use of keywords. Applying keywords in Mediaflow is quick and easy thanks to AI keyword suggestions based on the subject of the image. Keywords can also be indexed automatically at folder level.
Licence rights
Another important part of metadata is any licence rights that specify how a file may be used and published.
The search function in Mediaflow
The more information there is about your files, the easier they are to find. Mediaflow's search function is located at the top of the interface, so you can quickly search for files wherever you are in the platform. You can also open the search box with a keyboard shortcut: Ctrl + K on PC and Cmd + K on Mac.
Track the usage of your files
In some situations, you need to keep track of where and for how long your files are used, for example if there are agreements relating to GDPR or licence rights. In Mediaflow, you can ensure that usage is reported so that there is traceability.
The GDPR module
With Mediaflow's GDPR module, you can manage personal data, consents and other agreements easily and securely. The information is saved with the files in the same way as other metadata. The connection to media portals and CMS integrations means that files can be automatically hidden on your websites and in a media portal when consents or other agreements expire.
Bring metadata from a previous media bank
Some metadata is stored in media bank databases instead of being embedded directly in each file. If you want to bring important information about your files from a previous media bank, Mediaflow can help you enrich your files with metadata from it. Since every platform is unique and needs vary, we tailor the enrichment to your requirements.